diff --git a/google-cloud-memcache-bom/pom.xml b/google-cloud-memcache-bom/pom.xml
index d0875a07..0bef8cfe 100644
--- a/google-cloud-memcache-bom/pom.xml
+++ b/google-cloud-memcache-bom/pom.xml
@@ -3,7 +3,7 @@
   <modelVersion>4.0.0</modelVersion>
   <groupId>com.google.cloud</groupId>
   <artifactId>google-cloud-memcache-bom</artifactId>
-  <version>2.3.3</version><!-- {x-version-update:google-cloud-memcache:current} -->
+  <version>2.3.4-SNAPSHOT</version><!-- {x-version-update:google-cloud-memcache:current} -->
   <packaging>pom</packaging>
   <parent>
     <groupId>com.google.cloud</groupId>
@@ -56,27 +56,27 @@
       <dependency>
         <groupId>com.google.cloud</groupId>
         <artifactId>google-cloud-memcache</artifactId>
-        <version>2.3.3</version><!-- {x-version-update:google-cloud-memcache:current} -->
+        <version>2.3.4-SNAPSHOT</version><!-- {x-version-update:google-cloud-memcache:current} -->
       </dependency>
       <dependency>
         <groupId>com.google.api.grpc</groupId>
         <artifactId>grpc-google-cloud-memcache-v1beta2</artifactId>
-        <version>0.10.3</version><!-- {x-version-update:grpc-google-cloud-memcache-v1beta2:current} -->
+        <version>0.10.4-SNAPSHOT</version><!-- {x-version-update:grpc-google-cloud-memcache-v1beta2:current} -->
       </dependency>
       <dependency>
         <groupId>com.google.api.grpc</groupId>
         <artifactId>grpc-google-cloud-memcache-v1</artifactId>
-        <version>2.3.3</version><!-- {x-version-update:grpc-google-cloud-memcache-v1:current} -->
+        <version>2.3.4-SNAPSHOT</version><!-- {x-version-update:grpc-google-cloud-memcache-v1:current} -->
       </dependency>
       <dependency>
         <groupId>com.google.api.grpc</groupId>
         <artifactId>proto-google-cloud-memcache-v1beta2</artifactId>
-        <version>0.10.3</version><!-- {x-version-update:proto-google-cloud-memcache-v1beta2:current} -->
+        <version>0.10.4-SNAPSHOT</version><!-- {x-version-update:proto-google-cloud-memcache-v1beta2:current} -->
       </dependency>
       <dependency>
         <groupId>com.google.api.grpc</groupId>
         <artifactId>proto-google-cloud-memcache-v1</artifactId>
-        <version>2.3.3</version><!-- {x-version-update:proto-google-cloud-memcache-v1:current} -->
+        <version>2.3.4-SNAPSHOT</version><!-- {x-version-update:proto-google-cloud-memcache-v1:current} -->
       </dependency>
     </dependencies>
   </dependencyManagement>
diff --git a/google-cloud-memcache/pom.xml b/google-cloud-memcache/pom.xml
index 8e3091a7..505ffc7e 100644
--- a/google-cloud-memcache/pom.xml
+++ b/google-cloud-memcache/pom.xml
@@ -3,7 +3,7 @@
   <modelVersion>4.0.0</modelVersion>
   <groupId>com.google.cloud</groupId>
   <artifactId>google-cloud-memcache</artifactId>
-  <version>2.3.3</version><!-- {x-version-update:google-cloud-memcache:current} -->
+  <version>2.3.4-SNAPSHOT</version><!-- {x-version-update:google-cloud-memcache:current} -->
   <packaging>jar</packaging>
   <name>Google Cloud Memcache</name>
   <url>https://github.com/googleapis/java-memcache</url>
@@ -11,7 +11,7 @@
   <parent>
     <groupId>com.google.cloud</groupId>
     <artifactId>google-cloud-memcache-parent</artifactId>
-    <version>2.3.3</version><!-- {x-version-update:google-cloud-memcache:current} -->
+    <version>2.3.4-SNAPSHOT</version><!-- {x-version-update:google-cloud-memcache:current} -->
   </parent>
   <properties>
     <site.installationModule>google-cloud-memcache</site.installationModule>
diff --git a/grpc-google-cloud-memcache-v1/pom.xml b/grpc-google-cloud-memcache-v1/pom.xml
index f3cd5b98..0054cb96 100644
--- a/grpc-google-cloud-memcache-v1/pom.xml
+++ b/grpc-google-cloud-memcache-v1/pom.xml
@@ -4,13 +4,13 @@
   <modelVersion>4.0.0</modelVersion>
   <groupId>com.google.api.grpc</groupId>
   <artifactId>grpc-google-cloud-memcache-v1</artifactId>
-  <version>2.3.3</version><!-- {x-version-update:grpc-google-cloud-memcache-v1:current} -->
+  <version>2.3.4-SNAPSHOT</version><!-- {x-version-update:grpc-google-cloud-memcache-v1:current} -->
   <name>grpc-google-cloud-memcache-v1</name>
   <description>GRPC library for grpc-google-cloud-memcache-v1</description>
   <parent>
     <groupId>com.google.cloud</groupId>
     <artifactId>google-cloud-memcache-parent</artifactId>
-    <version>2.3.3</version><!-- {x-version-update:google-cloud-memcache:current} -->
+    <version>2.3.4-SNAPSHOT</version><!-- {x-version-update:google-cloud-memcache:current} -->
   </parent>
   <dependencies>
     <dependency>
diff --git a/grpc-google-cloud-memcache-v1beta2/pom.xml b/grpc-google-cloud-memcache-v1beta2/pom.xml
index 1e7e0bf7..3688fea7 100644
--- a/grpc-google-cloud-memcache-v1beta2/pom.xml
+++ b/grpc-google-cloud-memcache-v1beta2/pom.xml
@@ -4,13 +4,13 @@
   <modelVersion>4.0.0</modelVersion>
   <groupId>com.google.api.grpc</groupId>
   <artifactId>grpc-google-cloud-memcache-v1beta2</artifactId>
-  <version>0.10.3</version><!-- {x-version-update:grpc-google-cloud-memcache-v1beta2:current} -->
+  <version>0.10.4-SNAPSHOT</version><!-- {x-version-update:grpc-google-cloud-memcache-v1beta2:current} -->
   <name>grpc-google-cloud-memcache-v1beta2</name>
   <description>GRPC library for grpc-google-cloud-memcache-v1beta2</description>
   <parent>
     <groupId>com.google.cloud</groupId>
     <artifactId>google-cloud-memcache-parent</artifactId>
-    <version>2.3.3</version><!-- {x-version-update:google-cloud-memcache:current} -->
+    <version>2.3.4-SNAPSHOT</version><!-- {x-version-update:google-cloud-memcache:current} -->
   </parent>
   <dependencies>
     <dependency>
diff --git a/pom.xml b/pom.xml
index 36c0566a..6382437a 100644
--- a/pom.xml
+++ b/pom.xml
@@ -4,7 +4,7 @@
   <groupId>com.google.cloud</groupId>
   <artifactId>google-cloud-memcache-parent</artifactId>
   <packaging>pom</packaging>
-  <version>2.3.3</version><!-- {x-version-update:google-cloud-memcache:current} -->
+  <version>2.3.4-SNAPSHOT</version><!-- {x-version-update:google-cloud-memcache:current} -->
   <name>Google Cloud Memcache Parent</name>
   <url>https://github.com/googleapis/java-memcache</url>
   <description>
@@ -61,27 +61,27 @@
       <dependency>
         <groupId>com.google.api.grpc</groupId>
         <artifactId>proto-google-cloud-memcache-v1beta2</artifactId>
-        <version>0.10.3</version><!-- {x-version-update:proto-google-cloud-memcache-v1beta2:current} -->
+        <version>0.10.4-SNAPSHOT</version><!-- {x-version-update:proto-google-cloud-memcache-v1beta2:current} -->
       </dependency>
       <dependency>
         <groupId>com.google.api.grpc</groupId>
         <artifactId>grpc-google-cloud-memcache-v1beta2</artifactId>
-        <version>0.10.3</version><!-- {x-version-update:grpc-google-cloud-memcache-v1beta2:current} -->
+        <version>0.10.4-SNAPSHOT</version><!-- {x-version-update:grpc-google-cloud-memcache-v1beta2:current} -->
       </dependency>
       <dependency>
         <groupId>com.google.api.grpc</groupId>
         <artifactId>proto-google-cloud-memcache-v1</artifactId>
-        <version>2.3.3</version><!-- {x-version-update:proto-google-cloud-memcache-v1:current} -->
+        <version>2.3.4-SNAPSHOT</version><!-- {x-version-update:proto-google-cloud-memcache-v1:current} -->
       </dependency>
       <dependency>
         <groupId>com.google.api.grpc</groupId>
         <artifactId>grpc-google-cloud-memcache-v1</artifactId>
-        <version>2.3.3</version><!-- {x-version-update:grpc-google-cloud-memcache-v1:current} -->
+        <version>2.3.4-SNAPSHOT</version><!-- {x-version-update:grpc-google-cloud-memcache-v1:current} -->
       </dependency>
       <dependency>
         <groupId>com.google.cloud</groupId>
         <artifactId>google-cloud-memcache</artifactId>
-        <version>2.3.3</version><!-- {x-version-update:google-cloud-memcache:current} -->
+        <version>2.3.4-SNAPSHOT</version><!-- {x-version-update:google-cloud-memcache:current} -->
       </dependency>
 
       <dependency>
diff --git a/proto-google-cloud-memcache-v1/pom.xml b/proto-google-cloud-memcache-v1/pom.xml
index 0806717e..81f15146 100644
--- a/proto-google-cloud-memcache-v1/pom.xml
+++ b/proto-google-cloud-memcache-v1/pom.xml
@@ -4,13 +4,13 @@
   <modelVersion>4.0.0</modelVersion>
   <groupId>com.google.api.grpc</groupId>
   <artifactId>proto-google-cloud-memcache-v1</artifactId>
-  <version>2.3.3</version><!-- {x-version-update:proto-google-cloud-memcache-v1:current} -->
+  <version>2.3.4-SNAPSHOT</version><!-- {x-version-update:proto-google-cloud-memcache-v1:current} -->
   <name>proto-google-cloud-memcache-v1</name>
   <description>PROTO library for proto-google-cloud-memcache-v1</description>
   <parent>
     <groupId>com.google.cloud</groupId>
     <artifactId>google-cloud-memcache-parent</artifactId>
-    <version>2.3.3</version><!-- {x-version-update:google-cloud-memcache:current} -->
+    <version>2.3.4-SNAPSHOT</version><!-- {x-version-update:google-cloud-memcache:current} -->
   </parent>
   <dependencies>
     <dependency>
diff --git a/proto-google-cloud-memcache-v1beta2/pom.xml b/proto-google-cloud-memcache-v1beta2/pom.xml
index fa853673..c212b36e 100644
--- a/proto-google-cloud-memcache-v1beta2/pom.xml
+++ b/proto-google-cloud-memcache-v1beta2/pom.xml
@@ -4,13 +4,13 @@
   <modelVersion>4.0.0</modelVersion>
   <groupId>com.google.api.grpc</groupId>
   <artifactId>proto-google-cloud-memcache-v1beta2</artifactId>
-  <version>0.10.3</version><!-- {x-version-update:proto-google-cloud-memcache-v1beta2:current} -->
+  <version>0.10.4-SNAPSHOT</version><!-- {x-version-update:proto-google-cloud-memcache-v1beta2:current} -->
   <name>proto-google-cloud-memcache-v1beta2</name>
   <description>PROTO library for proto-google-cloud-memcache-v1beta2</description>
   <parent>
     <groupId>com.google.cloud</groupId>
     <artifactId>google-cloud-memcache-parent</artifactId>
-    <version>2.3.3</version><!-- {x-version-update:google-cloud-memcache:current} -->
+    <version>2.3.4-SNAPSHOT</version><!-- {x-version-update:google-cloud-memcache:current} -->
   </parent>
   <dependencies>
     <dependency>
diff --git a/versions.txt b/versions.txt
index ae5f2911..64b205ff 100644
--- a/versions.txt
+++ b/versions.txt
@@ -1,8 +1,8 @@
 # Format:
 # module:released-version:current-version
 
-google-cloud-memcache:2.3.3:2.3.3
-grpc-google-cloud-memcache-v1beta2:0.10.3:0.10.3
-grpc-google-cloud-memcache-v1:2.3.3:2.3.3
-proto-google-cloud-memcache-v1beta2:0.10.3:0.10.3
-proto-google-cloud-memcache-v1:2.3.3:2.3.3
+google-cloud-memcache:2.3.3:2.3.4-SNAPSHOT
+grpc-google-cloud-memcache-v1beta2:0.10.3:0.10.4-SNAPSHOT
+grpc-google-cloud-memcache-v1:2.3.3:2.3.4-SNAPSHOT
+proto-google-cloud-memcache-v1beta2:0.10.3:0.10.4-SNAPSHOT
+proto-google-cloud-memcache-v1:2.3.3:2.3.4-SNAPSHOT